The Management Accelerator
Program

Join Zissis Poulos in the Digital Transformation module to discover how digital technologies revolutionize business. Learn about the impact of AI, IoT, and cloud computing on business operations and innovation. Gain insights into digital strategies integration, workforce evolution, and the importance of data in decision-making. This module equips learners with the skills to navigate and lead in the digital-first business world, highlighting the necessity of an adaptable organizational culture and strategic technology adoption.

Dive into finance and investment essentials with Professor Walid Hejazi. This module clarifies financial markets, investment strategies, and financial decision-making, emphasizing compounding, risk, and return. Learn about market mechanisms, investment landscape navigation, and resource allocation mastery. Through real-world examples, gain insights into financial planning and informed investment decision-making. The course covers financial market operations, investment tools like NPV and IRR, portfolio construction, risk management, and Islamic finance, equipping learners with essential skills for financial acumen and success.

Dive into financial reporting basics with Professor Scott Liao. This module clarifies financial statement complexities, emphasizing their role in capital markets and strategic decision-making. Learn to analyze financial statements, understand managerial disclosures, and interpret data for informed decisions. The course provides insights into accounting's impact on investment and monitoring, essential for business acumen. Topics include financial reporting roles, statement analysis, voluntary disclosures, and financial health assessment, developing skills for evaluating company performance and financial strategy.

Explore Strategic Management and Competitive Dynamics with Professor Walid Hejazi. This module examines how companies like Walmart, Apple, and Ikea achieve a competitive edge through strategic positioning, cost leadership, and differentiation. Learn about Blue Ocean strategy for creating new markets and the importance of change management in strategic implementation. Gain insights into crafting competitive strategies, sustaining advantages, and aligning organizational culture with strategic goals. This course prepares you to excel in strategic challenges and drive business success in today's competitive landscape.

Embark on a journey into Marketing Strategy and Segmentation with Professor Avni Shah. This module explores brand segmentation and value proposition, illustrated through case studies from McDonald's, Netflix, and Starbucks. Understand brand resonance, the differences between a branded house and a house of brands, and using perceptual maps for positioning. Focus on segmentation, targeting, and positioning, gaining the ability to accurately define and estimate market segments, thus refining marketing strategies and strategic decision-making in intricate market environments.