The Digital Revolution in

Employee Assessment: Virtual

Centers & Modern Psychometrics

May 09, 2025 at 3:00 PM

As organizations across the GCC embrace hybrid work models and digital transformation, employee assessment is undergoing a major evolution. Traditional psychometric testing and assessment centers are being reimagined through virtual delivery, AI-powered tools, and gamified experiences that are faster, fairer, and more insightful.

This Insights Report explores how companies like GSK, IBM, Microsoft, and Unilever are leading the shift to modern assessment methods—from virtual centers and game-based evaluations to adaptive testing and emotional intelligence screening. The report also outlines the advantages of these innovations, such as improved prediction accuracy, reduced time-to-hire, and enhanced candidate experience.